Aug 02, 2022
In General Discussions
MORE: 5 Steps to Becoming an Expert Content Creator (According to Google's Phantom Update) Relevance. Relevance means you should send content specific to what your prospects want, when they want it . If you miss the mark and send the wrong type of content, or send emails that don't fit where they are in the customer journey, prospects may assume you didn't actually "get" them. I have. And if they believe you don't understand them, they won't buy. By segmenting and timing your emails to reach the right people at the right time, you can build relevance into your lead nurturing sequence. More on this below. multi whatsapp database channel strategy. If leads are on your email list, chances are they follow you on your other social media channels as well. Every time leads interact with your company, they expect a certain type of “experience.” If that experience feels disconnected across different channels, it may lower their level of trust in your company. Measurability. As with any marketing campaign, you should have well-defined numbers so you know exactly what constitutes "success" or "failure." It's important to track the increase in open rates, click rates, and sales conversion rates for all the different lead "segments" so that you can accurately see how your campaigns are performing. As sales funnels expand, customer purchases become more personalized, and attention spans shrink even further, the need for effective nurturing campaigns becomes ever greater. If your company isn't nurturing leads, your competition is likely and sales and growth opportunities are lost. So how do you create the ideal drip campaign strategy? Create a strategy The first step in creating a lead nurturing strategy is understanding what “buckets” your leads fall into.