with able drew, an it and project management transplant, had no shortage of areas for improvement as he explored his new surroundings in the world of content strategy. To transfer process and technology responsibilities from the content creators to the strategy and curation team, drew spent a lot of time listening to wants and needs. “it was never about creating more quality content,” he says. "it's about connecting the dots for clients and letting content teams do more for them." to focus his efforts,
drew used the able problem solving method to break down each problem one by one. Assess this phase includes a root cause analysis to uncover what is really contributing to a disjointed customer experience. For example, a customer received 13 non-fedex emails whatsapp number list each month. The team wanted to know why. By carefully evaluating people, processes, measurements, inputs and technology, they discovered small changes that could bring immediate improvement. To build like most content teams, support requests come from multiple sources.
During this phase, the content team needed to determine what should be accepted into the content development pipeline, how it would be reviewed, and which audience segments would be prioritized. Groups now fill out content request forms, which include: goal of the project target customers customer-centric value proposition customer experience impact strategic adjustment [email protected] now uses internal content request forms to prioritize creation, says @skinnydude06. #cmworld click to tweet do you notice how central