It has been almost three years since WeChat launched the Mini Program, which is the carrier of WeChat connecting people and services. As the service provider behind, how to executive email list convert and capture WeChat's billion monthly active traffic is a proposition that WeChat ecological participants have been thinking about. Under this background, the "mini-program matrix" method has gradually been derived. Divide multiple small executive email list programs to form a matrix synergy effect, maximize traffic acquisition and serve users well. But most people may not have a deep understanding of it.
Most of the people in the industry who talk about the benefits of the Mini Program Matrix are often the Mini Program Service Providers, so they talk about the pros and cons executive email list from the perspective of packaging and selling points. Here I will return to the product itself. Let's talk about my understanding and share the gameplay of the applet. I look forward to communicating with all practitioners~ 1. What is a Mini executive email list Program Matrix? Let’s have an intuitive experience. When we search for “Meituan” on WeChat, we can see that a bunch of Meituan mini-programs have appeared, including Meituan Takeaway, Meituan Tickets, etc. Almost the entire screen is Meituan’s mini-programs.
This form of dividing its own business or service into multiple small programs, each of which provides lightweight services for specific scenarios and groups of people, and executive email list the organic connection between each small program based on appropriate scenarios is what we call The "Applet Matrix". 2. Do or not do the applet matrix To evaluate whether to do it or not, you should first evaluate the value of doing it, and you should draw a conclusion by comparing the difference between doing it and not doing it, so I don’t agree with some small executive email list program service providers saying that the small program matrix has established a business ecological territory. benefit point of view.