Like the New York search campaign below, there is hope. By pulling auction reports, you can see which competitors are potentially stealing from your customers in a given region. This will allow you to prioritize where to push for more branded and unbranded coverage. 5. Target complementary behavior Your geo-targeting can go beyond simply finding your customers and selling them your products and services. Part of a growing business' strategy should revolve around integrating your product/service into a bigger picture.
This means using behavior (or even more so, location) to find complementary offers. The theory: Your potential customer does not operate in a vacuum. When they go for coffee in the morning, it's entirely possible that they also want to have a jewelry retouching service morning snack. When someone buys birthday balloons and a helium tank, chances are they also need party plates, napkins, and even a pinata. Thinking about how your product or service can be complemented by another can offer a new approach to geo-targeting.
The building: If your service is a plumbing and electrical company, it's entirely possible that visitors to home improvement stores will need your help . In a campaign targeting "shower base installation", you have the opportunity to target not only the regions close to your businesses, but also the stores where these materials are purchased. By applying a radius target to these stores and focusing on specific services provided by your business , you can attract a highly relevant and potentially low-funnel customer. 6. Maximum Retargeting