Greece Phone Number List Home page Articles Marketing How consumer habits are changing in 2018 (and what to do about it)How consumer habits are changing in 2018 (and what to do about it) Posted: 2021-09-02 If you're in the e-commerce business, you know that consumer habits are constantly changing over time. Each year, people who buy products online behave a little differently than the year before. They expect something different or more from the companies they buy from, they rely on new people or sources to help them make the right buying decisions, and the Greece Phone Number List buy products in ways they don't. hadn't before. As a business owner, it's your job to understand how your customers approach buying products online. To continue to support and grow your business this year, you need to know what ultimately prevents or persuades your target audience to buy from you, and you need to know what actions to scale what works and fix what doesn't. does not work. Here's how consumer habits are changing in 2018 and what you can do about it as an e-commerce business owner:1.
Consumers watch more videos. Consumers are noticing and watching brand videos more than ever this year. As social media algorithms change and it becomes increasingly difficult for brands to reach their target audience Greece Phone Number List organically, business owners are investing in new forms of content in an effort to stand out. . Consider the following statistics from Wordstream: 45% of people watch over an hour of Facebook or YouTube videos per week ( WordStream ) . Greece Phone Number List Over 500 million hours of videos are watched on YouTube every day ( WordStream ) . More than 500 million people watch videos on Facebook every day ( WordStream ) . Facebook video posts have 135% more organic reach than photo posts ( Social Media Today ). Prospects who watch videos of a product are 85% more likely to buy ( Vidyard ).
Tweets containing videos are six times more likely to be retweeted than tweets containing photos, and three times more likely to Greece Phone Number List be retweeted than tweets containing GIFs ( Hootsuite ). From these stats and the countless examples one can find of e-commerce brands creating and sharing videos with their audience, it's clear that video is something you should be investing more time, money into and energy this year. What can you do about it So you want to Greece Phone Number List invest in more video? Here's how to start: Step 1: Read these blog posts: How to Use Video to Increase Conversions and Sales in Your Ecommerce Business from ShopifyWhy Your Ecommerce Brand Needs To Start Producing More Sellbrite Videos How to Create Winning Videos for Your Ecommerce Brand from Sellbrite